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Women Mentor Atlanta (WMA)

  • Collage of images showing women interacting with other professionals and mentoring other women
Women Mentor Atlanta is a private organization committed to developing next generation business leaders. They help position young women ages 20-30 to achieve their highest potential through a structured and personalized mentoring with experienced female executives.
The Industry

Non-profit

The Location

Atlanta, Georgia

The Challenges

Developed a brand strategy, website, and print and digital collateral.

The Problem

As a brand new organization, Women Mentor Atlanta (WMA) needed to develop an entire brand from the ground up, one that would align with their existing brand values and goals for the organization.

The Solve

Women Mentor Atlanta (WMA) from design all the way to development, evaluating other minority and women organizations to find what worked and what didn’t. We also met with potential mentors and mentees to get their POV. We proposed and implemented an Open Source CMS tool to streamline their website administration.

The Results

We developed a logo and tagline to give WMA a unique brand presence, adhering to both the brand promise and the design standards adapted by the organization. We also developed a website to communicate their vision and goals to the world.