Our Blog: Deep Dives

Get in touch with the touchless hotel experience of the future

Guest control his room using his phone

Ever since COVID-19 and the term social distancing became part of our daily lives, we have all had to rethink the “old way” of doing things. We’ve been forced to make room for more innovative ways to get things moving. And that is absolutely true for the way we travel as well. The entire routine […]

How to Help the User Fail Better


After reading “The Art of the Error Message” by Marina Posniak & Tamara Hilmes, I noticed some great points being raised that I thought would be interesting to examine further. In summary, the article talks about the nuances in creating a helpful and user friendly error message. Some great points that she brought up were: […]

Rule Out These 5 Dark Patterns in Your Website Design

What is a dark pattern? A dark pattern is a term for any design that tricks or shames the user into doing a company’s desired action while navigating the web. This tactic is considered unethical and can cause huge problems with user experience. Companies that use dark patterns may get superficial boosts in traffic or […]

Satori Interactive Featured in CIO Review Magazine

Satori Interactive CEM Provider Certificate

Satori Interactive was recently featured in CIOReview Magazine as one of the 20 Most Promising …

Throwback Thursday: UX

Designing for User Experience

User Experience (UX) is a series of strategies and techniques that account for the needs and expectations of the audience for your business offerings.

System Usability Scale: A Quick Usability Scoring Solution

Blank Mobile App SUS

Imagine that you’ve been working for weeks on several updates for your company’s mobile app that will help connect customers . . .

What is Usability? [Definition under 100 words]

What is Usability?

Objects that humans interact with (like tools, machines, websites, applications, books, etc.) all have particular levels or . . .

What is a System Usability Scale? [Definition under 100 words]

System Usability Scale example

A system usability scale is a scale that measures a customers satisfaction with a product or system by asking a series . . .

Benefits of UX Research

UX Research Benefit Chart

After hearing about something as time consuming and complicated as UX and UX research, it’s natural to ask, “Why

What is UX Research? [Definition under 100 words]

What is UX Research

UX Research is a process that companies utilize to ensure that their products . . .