Ever since COVID-19 and the term social distancing became part of our daily lives, we have all had to rethink the “old way” of doing things. We’ve been forced to make room for more innovative ways to get things moving. And that is absolutely true for the way we travel as well. The entire routine […]
After reading “The Art of the Error Message” by Marina Posniak & Tamara Hilmes, I noticed some great points being raised that I thought would be interesting to examine further. In summary, the article talks about the nuances in creating a helpful and user friendly error message. Some great points that she brought up were: […]
What is a dark pattern? A dark pattern is a term for any design that tricks or shames the user into doing a company’s desired action while navigating the web. This tactic is considered unethical and can cause huge problems with user experience. Companies that use dark patterns may get superficial boosts in traffic or […]
User Experience (UX) is a series of strategies and techniques that account for the needs and expectations of the audience for your business offerings.
Imagine that you’ve been working for weeks on several updates for your company’s mobile app that will help connect customers . . .
The Sum of Separate Areas of Expertise Does Not Equal the Total Value of a UX Centric Team User Experience (UX) is a business buzzword that has attracted quite a bit of attention in the past few years. As more and more companies jump on the bandwagon of delivering services targeting “User Experience”, a true […]