Category: Articles
Black-Owned Digital Agencies
Now more than ever, people are intentionally spending their money with Black-owned businesses. From restaurants to boutiques to beauty products, these businesses are thriving. The same should ring true when it comes to your product. There are dozens of Black-owned digital agencies across the country to look into who can offer unique and personalized services […]
How to Help the User Fail Better
After reading “The Art of the Error Message” by Marina Posniak & Tamara Hilmes, I noticed some great points being raised that I thought would be interesting to examine further. In summary, the article talks about the nuances in creating a helpful and user friendly error message. Some great points that she brought up were: […]
How to Engage Users on Their Website Journey
Throwback Thursday: UX
User Experience (UX) is a series of strategies and techniques that account for the needs and expectations of the audience for your business offerings.
System Usability Scale: A Quick Usability Scoring Solution
Imagine that you’ve been working for weeks on several updates for your company’s mobile app that will help connect customers . . .
What is Usability? [Definition under 100 words]
Objects that humans interact with (like tools, machines, websites, applications, books, etc.) all have particular levels or . . .
What is a System Usability Scale? [Definition under 100 words]
A system usability scale is a scale that measures a customers satisfaction with a product or system by asking a series . . .
Benefits of UX Research
After hearing about something as time consuming and complicated as UX and UX research, it’s natural to ask, “Why